From looking at similar existing products and analysing audience research, we decided that our chosen song is too slow to use if we want to include many technical and interesting shots.
Our new song will be a much more fast paced one which will allow us to include lots of conceptual features. The lyrics also give us a much more interesting narrative to suit our audience, according to Michael Shore's theory, the audience will be able to relate to it.
Lyrics to Loud And Clear :
I walked by your house last night.
Yeah it's always raining.
It's way too cold for this time of year.
And to be honest, I couldn't care to fix this.
The weather is always changing and I swear that I don't mind.
You're spending too much time digging graves
and sharpening your knives.
All's well, wish you the best.
You disagree with thoughts you would suggest.
I drove through your town last night.
I can't believe you live there.
Everything not recognized.
When doors are closed, and you're stuck inside.
I heard that it is brighter if you try.
Can you hear me?
Loud and clearly.
Yeah it's always raining.
It's way too cold for this time of year.
And to be honest, I couldn't care to fix this.
The weather is always changing and I swear that I don't mind.
You're spending too much time digging graves
and sharpening your knives.
All's well, wish you the best.
You disagree with thoughts you would suggest.
I drove through your town last night.
I can't believe you live there.
Everything not recognized.
When doors are closed, and you're stuck inside.
I heard that it is brighter if you try.
Can you hear me?
Loud and clearly.
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