Final Video

Evaluation Question 4

Evaluation Question 3

Evaluation Question 3:

What have you learned from your audience feedback?

Audience feedback has played a very important role in the production of our video, digipak and website.  During the process of making the products, we have continuously gathered feedback from a range of people to help us make improvements so that our products will appeal to the target audience. To do this, we constructed many questionnaires, online surveys, interviews and social media pages such as Twitter and Facebook.

To start with, we sent out an online survey to see what kind of music videos the target audience prefers. Our feedback showed that both narrative and performance were equally popular which helped us decide that we were going to include both in our video.

As our music video was our main product, we tried to get more frequent feedback than for the digipak and website. After every draft or major change to the video we would ask the target audience to tell us what they thought. We received some positive comments, such as good shots of the band, but also areas for improvement such as some shots were too dark or the lip-syncing was slightly out of time. This was incredibly useful as it made us confident with our decisions of change to the video and meant that we knew it would appeal to the target audience. We continued to gather feedback until we were content with the audience’s positive comments and decided the video was complete.

We also received a lot of constructive feedback for our digipak. We chose our theme of the grainy effect and colour scheme as this followed the conventions of the genre, however we ended up with 5 possible photos to use for the cover. We used audience feedback for this to help us determine which would be the most suitable for the cover. The feedback showed that some were unsuitable due to being unclear as to what the image was. This was very helpful as we hadn’t realised this ourselves. We made several drafts of the digipak due to uncertainty of the font and font colours. We also had some difficulty in finding a suitable font as previous feedback showed that it did not reflect the genre and was too ‘curly’. As a group we had different preferences of these aspects so we asked the audience to vote as a fair way to decide and resolve the problems. Lastly, we received feedback from the audience after we had designed the CD but was unsure of what to use for the main colour (black or white). The feedback told us that the black was more suitable as it was bolder and reflected the type of music.

For our website, we were quite confident with the colour scheme and style that we wanted due to previously researching into existing alternative-rock band’s websites. Because of this, we designed most of the website before asking for audience feedback. We found that the logo wasn’t suitable for the website as it didn’t fit the colour scheme which was a major aspect of the banner. After producing several drafts of logo, audience feedback helped us decide the most suitable one which was vital for producing a website to fit the genre.

Overall, constructive criticism from the audience is what helped us develop and improve our products to fit the audience’s taste and conform to the genre. Additionally, positive comments from the audience have made us aware of what they want from the media products and allowed us to be generally confident in our decisions.

Evaluation Question 2

Evaluation Question 2

Evaluation Question 1

Evaluation question 1 from Alice Hicks

Final Website

http://stayhomeband.wix.com/stayhome

Digipak Final Draft

ANALYSIS

According to Goodwin, the conceptual images are relevant for our genre of music as they are very creative and tend to represent messages from the band rather than focusing on the band's image. Richar Dyer's theory is also relevant to our digipak as we are promoting the ideology and attitude of the band which is to think about the meaning of the songs compared to focusing on the image. 

However, as we are promoting a new upcoming band, we have also included some professional and casual shots of the band inside so that the audience can get to know the band. Our previous research also showed that our target audience likes to look at images of the band so we have included that for their benefit.

Website Analysis - Contact Page

Website Analysis - Tour Page

Website Analysis - Music Page

Website Analysis - Gallery Page

Website Analysis - Info Page

Website Analysis - Home Page

Home page analysis from alice_hicks

We chose the black CD as our final choice for the digipak as we thought it had more of a rock-genre look to it and followed the theme of the rest of the digipak. Compared to the previous draft of the CD layout, there is more going on in this one and we changed the font to suit the genre. We also included the tracklist on the CD as an extra feature to suit the audience.

CD Choices (Mark Reddie)

Cd choices from larima95

Digipak Insert Page 3

This insert just shows a performance photo of one of the guitarists playing live. We think this is an aestically pleasing photo and represents the bands style and aim of creating good music. The black and white colours once again follows the theme of the inside of the digipak. We have also included the band's logo so that the page links to the rest of the digipak.

Digipak Insert Page 2

The second insert page of the digipak is the lyric book. This includes the lyrics of the single 'Loud and Clear' by the band. We have included this as it highlights that this is the single of the album and it will appeal to the target audience who may want to 'sing along' to the track. The font is the same as every other page of the digipak as well as the black and white colour scheme being the theme throughout the inside of the digipak, I think this is effective as it contrasts to the coloured images on the front and back page and makes them stand out more.

Digipak Insert Page 1

The first insert page is an information page of the band. We thank the band's fans for their support which we think will appeal to the target audience as it is a direct and personal message from the band. The black and white theme follows the same theme as the CD layout as it is simple but still effective. The image for the HGC Record label was drawn by Mark Reddie.

Final Draft (Digipak)

FRONT COVER

The final draft of our front cover perfectly conforms to the genre of music and the band itself. The image represents the band 'coming home' which is relevant for both the bands name and title of album. It also symbolises the message that they are giving through their music and lyrics. The font and font colour compliments the image nicely as it blends in with the colours but also stands out enough for the audience to clearly see it.



BACK COVER

The final draft of the digipak's back cover follows the similar artistic theme as the front cover. The conceptual image is taken from the bands home town so it is meaningful to the band and fits with their name 'stay home'. The font is the same as the front cover as we wanted to make it consistent throughout the digipak. The white colour of the text is simple and, like the front cover, compliments the colours of the photo but also stands out enough for the audience to read. We have also included copyright information and the barcode to make the digipak look more professional.

Website Banner (Mark Reddie)

Website Banner from larima95

Digipak Insert Photos

Production - Filming

We wanted some shots of the band playing individually, in a different setting. We decided to film in front of a green-screen so that we had a plain and professional background. This also meant that we could add in a background using special effects if we wanted to. 

We filmed in front of the green-screen in Harris Academy Crystal Palace. However, we had some trouble as we didn't have all of the correct music equipment so we only managed to get some shots of the guitarist. Furthermore, the lighting wasn't so good and didn't make our footage look high quality and professional, therefore we were disappointed with the outcome.