Thursday 24 April 2014

Digipak Final Draft



ANALYSIS
According to Goodwin, the conceptual images are relevant for our genre of music as they are very creative and tend to represent messages from the band rather than focusing on the band's image. Richar Dyer's theory is also relevant to our digipak as we are promoting the ideology and attitude of the band which is to think about the meaning of the songs compared to focusing on the image. 
However, as we are promoting a new upcoming band, we have also included some professional and casual shots of the band inside so that the audience can get to know the band. Our previous research also showed that our target audience likes to look at images of the band so we have included that for their benefit.

Tuesday 1 April 2014



We chose the black CD as our final choice for the digipak as we thought it had more of a rock-genre look to it and followed the theme of the rest of the digipak. Compared to the previous draft of the CD layout, there is more going on in this one and we changed the font to suit the genre. We also included the tracklist on the CD as an extra feature to suit the audience.

CD Choices (Mark Reddie)