Final Video

Evaluation Question 4

Evaluation Question 3

Evaluation Question 3:

What have you learned from your audience feedback?

Audience feedback has played a very important role in the production of our video, digipak and website.  During the process of making the products, we have continuously gathered feedback from a range of people to help us make improvements so that our products will appeal to the target audience. To do this, we constructed many questionnaires, online surveys, interviews and social media pages such as Twitter and Facebook.

To start with, we sent out an online survey to see what kind of music videos the target audience prefers. Our feedback showed that both narrative and performance were equally popular which helped us decide that we were going to include both in our video.

As our music video was our main product, we tried to get more frequent feedback than for the digipak and website. After every draft or major change to the video we would ask the target audience to tell us what they thought. We received some positive comments, such as good shots of the band, but also areas for improvement such as some shots were too dark or the lip-syncing was slightly out of time. This was incredibly useful as it made us confident with our decisions of change to the video and meant that we knew it would appeal to the target audience. We continued to gather feedback until we were content with the audience’s positive comments and decided the video was complete.

We also received a lot of constructive feedback for our digipak. We chose our theme of the grainy effect and colour scheme as this followed the conventions of the genre, however we ended up with 5 possible photos to use for the cover. We used audience feedback for this to help us determine which would be the most suitable for the cover. The feedback showed that some were unsuitable due to being unclear as to what the image was. This was very helpful as we hadn’t realised this ourselves. We made several drafts of the digipak due to uncertainty of the font and font colours. We also had some difficulty in finding a suitable font as previous feedback showed that it did not reflect the genre and was too ‘curly’. As a group we had different preferences of these aspects so we asked the audience to vote as a fair way to decide and resolve the problems. Lastly, we received feedback from the audience after we had designed the CD but was unsure of what to use for the main colour (black or white). The feedback told us that the black was more suitable as it was bolder and reflected the type of music.

For our website, we were quite confident with the colour scheme and style that we wanted due to previously researching into existing alternative-rock band’s websites. Because of this, we designed most of the website before asking for audience feedback. We found that the logo wasn’t suitable for the website as it didn’t fit the colour scheme which was a major aspect of the banner. After producing several drafts of logo, audience feedback helped us decide the most suitable one which was vital for producing a website to fit the genre.

Overall, constructive criticism from the audience is what helped us develop and improve our products to fit the audience’s taste and conform to the genre. Additionally, positive comments from the audience have made us aware of what they want from the media products and allowed us to be generally confident in our decisions.

Evaluation Question 2

Evaluation Question 2

Evaluation Question 1

Evaluation question 1 from Alice Hicks

Final Website

http://stayhomeband.wix.com/stayhome

Digipak Final Draft

ANALYSIS

According to Goodwin, the conceptual images are relevant for our genre of music as they are very creative and tend to represent messages from the band rather than focusing on the band's image. Richar Dyer's theory is also relevant to our digipak as we are promoting the ideology and attitude of the band which is to think about the meaning of the songs compared to focusing on the image. 

However, as we are promoting a new upcoming band, we have also included some professional and casual shots of the band inside so that the audience can get to know the band. Our previous research also showed that our target audience likes to look at images of the band so we have included that for their benefit.